Publishers and booksellers to survive economy downturn
In order to survive the downturn, publishers and retailers need to work more closely and to become more specialist in finding the right niche and think about alternative markets; watch out for the ‘discounting spiral of death’ and be very aware of Sterling exchange rates.
One way to avoid the "discounting spiral of death" is to adopt new and better technology to help drive costs down significantly.High technology can improve business efficiency and reduce costs, which
may offer customers lower prices and increase margins and improve profitability for the publisher and bookseller.
If you have oversea market, you should watch out the sterling
exchange rates.